In a recent analysis by WalletHub, Alaska Airlines' frequent flyer program has been named the best for 2025. The personal finance website evaluated the loyalty programs of the top ten U.S. carriers using nearly two dozen metrics. These included membership benefits, miles expiration policies, elite status accessibility, booking restrictions, retroactive flight credits, and reward point values. Notably, Alaska Airlines retained its top position for the second consecutive year. While it excelled overall, other airlines like United and American Airlines scored highest in specific categories such as destination coverage and airline reach.
Details on the Best Frequent Flyer Programs
In the vibrant autumn of financial planning, WalletHub unveiled its latest study highlighting the most rewarding frequent flyer programs across North America. Among these, Alaska Airlines’ Alaska Mileage Plan stood out as the premier choice, marking its second year at the pinnacle. This ranking was followed closely by United Airlines’ MileagePlus, Delta Air Lines’ SkyMiles, Hawaiian Airlines’ HawaiianMiles, and American Airlines’ AAdvantage.
The evaluation process incorporated detailed criteria to cater to light, average, and frequent travelers alike. For instance, United Airlines achieved the highest score in terms of destination coverage, while American Airlines topped the charts regarding the number of domestic and international destinations served. Hawaiian Airlines earned commendations for offering the best rewards value, with members receiving approximately $12.99 per $100 spent.
A significant development involves the integration of Hawaiian Airlines into Alaska Air Group, signaling plans to merge their respective loyalty programs into a single entity this year. Additionally, JetBlue Airways, Spirit Airlines, and Hawaiian Airlines were noted for increasing the value of their rewards compared to the previous year.
From a journalistic perspective, this report underscores the importance of loyalty programs in shaping consumer preferences. As more than half of American adults consider mileage points when selecting flights, airlines must continue innovating to meet traveler expectations. The findings suggest that while price remains paramount, ancillary benefits can significantly influence decisions, emphasizing the need for balance between cost and perks in an increasingly competitive market.